The Paradox of Consumption and Happiness (and Where to Redirect Your Focus)

Nearly every purchase we make (both goods and services), is designed to increase our happiness – whether we realize it or not.

Happiness lies in simple pleasures such as enjoying a milkshake on the way to work as company; wearing stylish new clothing to show off at work? sipping craft beers with your buddies; or treating ourselves to overpriced haircuts which we think make us look younger – these things bring true joy!
Happiness lies in concerts of your favorite artists from your teenage years? Happiness. A brand new SUV that feels “just right”? Happiness. Social Media-inducing trips like Costa Rica? Happiness.
Why shouldn’t we seek more joy in life?

Studies show that when consumption triumphs over our contentment, research shows that the happiness we find from consumerism is fleeting. While it might provide us with a brief spike of dopamine (if we’re lucky), its effects quickly subside once our natural state returns and we seek more. As evidenced by many ultra wealthy consumers (and almost every consumer), more will never quite satisfy.