Before purchasing any item, we are keenly aware of its cost. We consciously perceive this number, evaluate whether we believe the item justifies this cost, and make a decision based on our perceptions of value. Some may also take the additional step of conducting some research prior to their purchase to help determine whether we’re getting a “good deal”, or at least better prices than competitors offer.
After purchasing, our role as consumers in a consumerist economy is done and dusted. Hopefully we use said item, leaving a satisfying sense of fulfillment from our purchasing decision.
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